Matjaž Možina is the founder and owner of the company 2Mobile, which has been working in the field of developing mobile solutions for more than 10 years. He gathered his experience for almost a decade at Simobil, now A1 Slovenia, and then embarked on an independent entrepreneurial journey and founded the company 2Mobile, which develops technological solutions for conversational marketing and mobile marketing, which are used by many successful brands, including Mastercard, GLS, A1 Slovenia, Krka and Prva – personal insurance company. He is also one of the co-founders of the event management platform Meetpoint and the father of the parking space management and contactless parking payment platform ParkMeWise. Matjaž is a regular guest at professional events in the field of the use of marketing and mobile technologies and digitalization of sports marketing. In recent years, he has lectured mainly abroad at The Future of Football Business Conference, Digital Sports and Entertainment and SOF events. As a former athlete in business, he skilfully interweaves his passion for sports and an exceptional entrepreneurial spirit, which is why he has recently been focusing on digital solutions that enable more effective activations in sports marketing.