Melisa Çakır Suskun, the VP of Account Management at Segmentify, is an eCommerce expert with 10+ years of demonstrated experience. She previously worked at prominent brands, including Decathlon and English Home, as the Director of eCommerce. She is also a jury member of the Worldef Ecom Leaders Club in Turkey. Suskun specializes in transformation and overall management of direct-to-consumer e-commerce strategy & operations, marketplace, omnichannel communications, and Online & Offline marketing with a big focus on performance & growth marketing. Suskun talks about Omnichannel Experience, Sustainable eCommerce Growth & Strategies and Digital Marketing.